How can I use Data Storytelling to make my presentations more persuasive?

All answers to this question.

The secret to data storytelling is the "Context-Action-Result" framework. Don't start with the chart; start with the business problem (the context). Then, show the data that highlights the tension or the "aha!" moment. Finally, conclude with a clear recommendation (the action). You want to lead your audience through a journey where the data is the evidence, not the main character. Also, use "preattentive attributes" like color or size to point exactly where the audience should look on the slide so they aren't scanning the whole page while you are talking.

   Answered 0024-05-05 by Nancy King

Do you think it’s better to provide all the data upfront to prove your thoroughness, or should you only show the specific data points that support your main narrative to keep it simple?

   Answered 2024-05-07 by Jeffrey Green

• Jeffrey, definitely go for the "less is more" approach for the main deck. If you show too much data to "prove" your work, you'll just confuse the message. Keep the exhaustive data in an "Appendix" at the end of the presentation. If someone questions your thoroughness, you can jump to those slides instantly, but for the main story, only show what is essential to drive the decision-making process.

     Commented 2024-05-09 by Gary Baker

Always remember that your audience cares about the "So What?" more than the data itself. Every slide should answer why this data matters to their specific department.

   Answered 2024-05-10 by Amy Turner

• Precisely, Amy! If you can't explain why a data point matters to the person sitting across from you, it's better to leave it out of the presentation entirely.

     Commented 2024-05-11 by Nancy King